Kormarine is the largest international trade fair for marine, shipbuilding and offshore in Korea and therefore a very important fair for MANN+HUMMEL Korea. It took place from 22nd to 25th of October, 2013. We participated in the German Pavilion, and we attracted around 300 visitors from major shipbuilding companies.
The marine business is of the utmost importance for MANN+HUMMEL Korea, and we face heavy competition. This is why we have allocated products to customers at Kormarine; it allows us to improve awareness and knowledge of our products and brand. Some people there do know our brand, which is a huge advantage for us, because of our reputation of quality and reliability, but even though people there do understand that our name means German quality and reliability, the opportunity lies in that some know very little about our products.
We also have a manufacturing plant in Korea with about 450 employees. This means that another advantage of MANN+HUMMEL Korea is that we can produce filters for our customers and there will be no additional costs for logistics. We have German quality, a huge advantage over our competition.
At Kormarine we are presenting products from three different countries. We have imported products from MANN+HUMMEL UK and from MANN+HUMMEL Germany which we are currently not able to produce in Korea. The main target is to show that MANN+HUMMEL Korea is able to manufacture products in Korea.
The fair was attended by people from all around the world. Around 1000 exhibitors from about 40 countries showcased their products. We drew a great deal of interest to MANN-FILTER parts, especially to centrifuges and lubricated oil filters that MANN+HUMMEL Korea localized for competitiveness and delivery.
Overall, Kormarine was a successful event, and we are going to put continuous efforts on building up Marine business. And of course, we will join next Kormarine again in 2015 to maximize our potential and opportunities.