MANN-FILTER was once again in attendance at the 2017 Equip Auto trade show, held at Paris Expo Porte de Versailles from 17 to 21 October 2017. Located in Hall 1, the automotive supplier benefited from a 100 m2 stand, where they welcomed attendees and exhibited the famous Mercedes AMG GT 3. The car really proved to be the star of the show, attracting a lot of attention from visitors, many of whom were keen to take photos and, of course, a selfie or two!
Visitors and customers alike had the chance to try their luck in our quiz by answering three questions on the subject of the Mercedes, the FreciousPlus and the garage loyalty programme First Class. A prize draw was held on Friday, 27 October to determine the lucky quiz winners, who took home a HTP Motorsport jacket or cap in MANN-FILTER colours.
We also handed out nearly 2,500 large MANN-FILTER bags, which could be seen everywhere along the aisles of the trade show and in the area surrounding the Paris Expo. The bags were handed out twice a day at 11:00 and 14:00, and seemed to go down a storm with the visitors as stocks ran out in a matter of seconds each time round!
On Thursday, MANN-FILTER organised an evening event for its 250 customers in attendance, with a relaxed and informal atmosphere. The menu included yellow and green cocktails, some nibbles and high-quality musical entertainment from the duo ‘Les Ruby’s’. Singer Astrid and guitarist Xavier whisked us away to their world, setting the perfect tone for the soirée, and were very well received by our customers and the MANN-FILTER team alike – a convivial and relaxing moment shared by all those in attendance.
On the Saturday, we had the pleasure of presenting the First Class MANN-FILTER trophy to the winners.
The trade show drew to a close on the Saturday evening, marking the end of five busy days of interaction, and prompting the team to raise a toast to a successful week.
Fun fact from the trade show: Strange but true! We spotted a MANN-FILTER trolley handed out at Equip Auto in 2013!
Join us again at Equip Auto 2019 for more adventures!