At last the 2018 Automechanica trade fair in Frankfurt has begun. The start of this global leading trade fair for automotive aftermarket coincides with the start of our new international MANN-FILTER brand campaign: “Original MANN-FILTER products in OE-matching quality”.
Under the headline: “From the first mile to the last. MANN-FILTER – for first fit and for the automotive aftermarket.” we have developed numerous communication media which will be rolled out over the coming months around the world in different markets with a large-scale 360 degree campaign.
In the course of the campaign on our newly developed MANN-FILTER trade fair stand we will present numerous innovative filtration products which underline our original equipment expertise. And we can once again impressively show how strong MANN-FILTER is when it comes to finding the right answers to new challenges in the area of filtration.
One example of the many MANN-FILTER products that are used as original equipment in new cars exhibited on our trade fair stand is the PU 11 002 z fuel filter with highly efficient 3-stage water filtration which has a patent pending. This filter is identical to the filter in the world-famous yellow and green MANN-FILTER packaging available in the independent aftermarket – naturally also in 100% OE-matching quality. And it is exactly this OE-matching quality which characterizes MANN-FILTER and is also the reason why workshops all over the world trust in the brand – for more than 65 years. This is verified by numerous brand awards from our customers or the press each year all over the world.
In addition to the important subject of OE-matching quality, at the trade fair stand we will also present the new biofunctional FreciousPlus 2 cabin filter from MANN-FILTER. The filter also convincingly demonstrates our considerable innovative power and continues the MANN-FILTER success story. This is because already the first FreciousPlus generation set standards for high performance, biofunctional cabin air filters. Now the new generation raises the standard even higher.
FreciousPlus 2 is able to remove up to 99% of particulate matter present in the intake air, is able to filter out harmful gases such as NOx, SO2 or ozone, and also reliably binds allergens, bacteria and mold. We are extremely proud of this new product which will help those suffering from allergies and asthma and also long-distance drivers and health-conscious people as they drive their cars.
Our third core topic is our expertise with commercial vehicles and off-highway. In this area 100% OE-matching quality and an almost comprehensive range of filters are also important brand values. This is recognized by our customers and the commercial vehicle segment which is very important for us as they have once again voted MANN-FILTER to be the best brand: For example, for the third time in succession we have been presented with the best brand award in the “Profi Werkstatt” magazine. Or, for the seventh time in succession, we have received the ETM award for the best brand in the “FERNFAHRER”, “lastauto omnibus” and “trans aktuell” magazines.
Visit our trade fair at Automechanika in hall 3 on stand A 51 or our MANN-FILTER motor sport area outdoors in front of hall 3. We are really looking forward to your visit so that we can present more examples of the performance of MANN-FILTER products.