The whole of the automotive industry gathered once again this year at the International Motor Show (IAA) in Frankfurt on 17–29 September 2015. This was the 66th edition of the IAA and the German Association of the Automotive Industry (VDA) recorded 931700 visitors  – the highest number for eight years. MANN+HUMMEL had its own stand – which reflected the company really well in my opinion – and also took part in the recruitment events organised by the VDA as part of the IAA (goING and workING) for the third time in a row.

On 25 September 2015, Product Manager Marcel Schoch and I gave a presentation on MANN+HUMMEL at the ‘workING – prospects within the automotive industry’ event. The event is designed to give students and graduates more information about entry-level programmes and positions on offer within the sector. In addition, they have the opportunity to visit companies’ stands to learn more about their products and technologies – an option that is not usually available at standard recruitment events of a similar size.

Both goING and workING are very well organised. The workING event was held in the conference centre alongside the IAA and participating companies were each given a time slot of around 30 minutes to introduce themselves and their entry-level opportunities and positions. This year, it was down to myself and Marcel Schoch to give our company’s talk. Armed with some facts and figures, I introduced MANN+HUMMEL as a company and spoke about our employer benefits and the opportunities we have available for entry-level employees. Marcel Schoch then took over with some technical details, introducing our key products first of all, before elaborating on the company’s position within the market. He then went on to speak more about innovations at MANN+HUMMEL and outline our product developmentprocess.

The audience at our talk was made up of some 130 students, some of whom came to speak to us in person afterwards to ask further questions about technical matters or the available opportunities. It was really encouraging for us to see that the number of students from mechanical and process engineering courses – two important subjects for us – is often disproportionately high at the IAA.

What are the aims of a recruitment event of this kind at the IAA? This sort of event is not about filling a specific job vacancy; it is impossible to recruit directly using a talk such as this aimed at students. However, workING is an excellent platform for promoting MANN+HUMMEL as an attractive employer to the junior staff of the future and leaving a lasting impression on them. Many students visit the IAA over a number of years to find out about internships, work/study positions or opportunities to write a thesis, as the figures issued by the VDA confirm. Visitors to the IAA are generally getting younger and younger, with an average age this year of 34. This just goes to show that the number of school pupils and students visiting the trade fair is on the rise. With this in mind, it is absolutely essential for us to take part in these events if we are to keep raising awareness of MANN+HUMMEL as a company and an attractive employer.